The Long & Long team is excited to unveil a refresh of our brand and identity today that’s three generations in the making.
Inspired by our core values of trust, ethics, advocacy, and integrity, we redesigned our logo to feature an ampersand bordered by twin Ls — one facing backward to pay homage to our past and the other looking toward a promising future.
The dual L motif is suggestive of teamwork, an integral part of our practice which gives clients the benefit of the combined expertise of our attorneys. Pairing a rich blue associated with loyalty, depth and stability with a golden brown indicative of warmth and sophistication, the new mark imparts a clean and modern feel.
Beyond a logo, we’ve improved our online presence, enhancing content and streamlining organization on our website. It’s straightforward and accessible, which is just how we want all our clients’ interactions with Long & Long to be.
The new website includes more robust sections on personal injury law and estate planning and administration services, areas we excel in and center our practice around.
While our outward appearance may have changed, our guiding principles and values never do. Long & Long promises honest, attentive, communicative service, fair billing and stellar representation delivering results in personal injury cases and preserving legacies for our clients.
To see all our new brand elements in action, check out our rebrand launch video. To get to know us even better, contact us now for an appointment.